Case Study: How DermExec Took a Mature Dermatology Practice to the Next Level
Even the most successful medical practices can hit a ceiling. After more than a decade of running her thriving dermatology clinic in Santa Monica, Dr. Parrish Sadeghi faced a familiar challenge: how to continue growing her business without sacrificing time, energy, or patient care.
Dr. Sadeghi partnered with DermExec to take the business burden off her plate — including operations, HR, marketing, and the countless non-clinical tasks that come with running a dermatology practice. The result? A major transformation in efficiency, growth, and profitability.
That’s where DermExec stepped in.
Step 1: Taking Charge of Operational Excellence
One of the most important first steps for DermExec was to conduct a full operational audit of the practice, identifying ways to improve patient experience, optimize exam room use, increase accurate appointment availability, and decrease staffing costs.
By overhauling internal systems and workflows, DermExec helped streamline operations from the inside out, leading to:
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83% reduction in non-clinical workload for Dr. Sadeghi
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+314% increase in patient self-scheduling, improving patient access and easing front-desk load
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A 4.9-star average rating across major review platforms, reflecting satisfied patients and an improved experience
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HR & Staffing Oversight
Managing employees and growing your team are crucial components to a successful dermatology practice — but they can be a huge stress and time suck for doctors, taking them away from patients and practicing medicine.
At Pure Dermatology, DermExec took full control of all HR, hiring, and staff management, freeing up Dr. Sadeghi’s time and providing hands-on leadership for the Pure Dermatology team.
This included:
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Assuming 100% responsibility for all HR, recruiting, hiring, and terminations
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Replacing high-cost supervisory roles to lower overall costs
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Implementing stronger systems for compliance, staff training, and internal operations
Marketing +
Website Improvements
An online presence is crucial for any medical practice, from appearing in local search results to having a user friendly website that makes scheduling appointments easy. DermExec used its marketing know-how and expertise to revise Pure Dermatology’s website, optimize its Google Business profile, and attract new visitors through content marketing.
Over just six months, marketing efforts showed significant results:
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+215% growth in online visits, fueling consistent new patient acquisition
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+316% surge in online reviews, establishing trust and credibility
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+458% growth in organic keyword rankings, reflecting massive visibility gains across all targeted search terms
Improving a mature practice is no small feat. But after partnering with DermExec, Pure Dermatology saw:
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+51.8% increase in total revenue in just 18 months
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32% of insurance contracts renegotiated for higher reimbursement rates
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The introduction of new, high-impact business lines that significantly boosted net income
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$248,000+ in annual savings through:
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Transitioning to preferred vendors with negotiated pricing
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Lean, streamlined practice management
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Elimination of redundant operational costs
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DermExec put in the time, capital, and expertise. The reward? A growing, more efficient, more profitable practice, and more time for her to focus on what she does best: caring for patients.
The Bottom Line:
Revenue & Growth Impact
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Whether you’re just getting started or 10 years in like Pure Dermatology, DermExec delivers real results — without the overhead, without the stress, and with true partnership at the core.
Is Your Practice Ready for What’s Next?
Is Your Practice Ready for What’s Next?
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Spend more time with patients and less on paperwork
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Reduce your workload as you near retirement
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Or build your practice to maximize its future value
DermExec is your partner every step of the way.
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